Applications are the new CONTENT-CURRENCY

As discussed in greater length in our whitepaper, TECH TRENDS for the Small and Medium Business, Apple has taken openness to new levels. You see, Apple were clever enough to ride the coat-tails of developers and created real opportunities for advancing their business and revenue while hardly lifting a finger. But, that ride may soon be over as the giant Google plans to open its own APP store in October.

In recent news http://goo.gl/4QGw Google has announced plans to open an APPS store, similar in many ways to Apple’s App Store. The main difference of the site, in my opinion, will be the lure of more and more developers. It appears that Google’s plans to establish an approximate 5% fee for apps to be listed should attract an entirely new set of professional developers and ultimately create an entirely new class of applications for the planet. Since developers will be able to earn more and most likely engage with a larger audience, the earning potential for the developments are significantly higher, with less risk.

This segment of the application industry is currently worth billions of dollars annually. And, as the proliferation of cheaper, better, faster, mobile devices become available, this industry will only continue to grow. By giving developers greater opportunities for profitability, Google will take a giant leap forward in eliminating pesky Apple as a viable business threat.

Who wins this war? Quite simply, the global community, and the developers who are smart enough to profit from the new currency…APPS.

I predict that the two greatest things that will come out of this news will be: fair pay to developers, which I hope will extend some-day to content developers, and ultimately a growing number of powerful applications that will serve our needs in more enriching & elegant ways.